Project Overview
The goal was to replace the old logo and create a simple yet striking logo supporting the message of speed, exploration, and optimism. We wanted something that hinted at space exploration (si-fi) and tech without being over the top.
LOGO DESIGN
Netography Logo
Brand Refresh Rationale
The original logo was bold, bright, and full of personality, standing apart from the typical cyber security aesthetic with a fun, retro-inspired look. While visually striking and artistic, its complexity made it difficult to integrate across design systems and limited the use of supporting colors. The ornate frame around the wordmark also made the brand name hard to read at smaller sizes.
This brand refresh simplifies the design while preserving its standout character. The updated identity is clean, legible, and flexible, designed to support a broader visual language rooted in optimism, clarity, and exploration.
Old logo
New logo
Details – Icon
The “Neto Bolt” is meant to be bold, simple, and abstract. It could be seen as a lightning bolt, an infinity loop, a ship blasting off, the letter N, or something else. The angled line cutting through up and to the right is designed to create a dynamic yet simple icon giving it a sense of positive progression.
Details – Wordmark
The angle from the icon has been used throughout the wordmark to add continuity and visual interest when reading from left to right. The crossbar was removed from the letter A to lean into the futuristic theme and create a sense of upward optimism.
The Result
